Mass Communication as a Career Option
Mass communication in India has undergone quantum change in the recent past and has grown by leaps and bounds. The advent of various media and the exceptional boost that it has seen in the fields of TV, print, radio, online etc is phenomenal in itself. The industry is growing at an enormous space and has created numerous career opportunities for the young and the talented interested to make an exciting career. The field of mass communication is quite vast and includes more than just the entertainment and news industry. Thus, there are endless exciting jobs that youngsters can take up after pursuing a course in mass communication. There are private and government colleges in India and also other institutes that offer mass communication courses to aspiring students. It is a contemporary field of study.
The study of mass communication encapsulates the numerous means of mass communication that have developed and are still developing. It is through these different means that information is relayed to public. The study of these tools or means is what the study of mass communication is. Since these tools are diverse, the course covers a vast range of medium of mass communication. The concept behind mass communication is that a single message is communicated to large proportions of the population.
Hence, it can be said that mass communication is the study of mass media, which includes various mediums deployed to convey information to a large audience. These tools range from newspapers to magazines to television to radio to online etc. During the mass communication course, a student is given basic knowledge of these mediums and then as per the individual interest and capability, a student can choose to specialize in the field that attracts him/her the most. Once the course is over, there are many job opportunities in the entertainment industry, news media industry, publishing industry or the public relations departments in various companies. One can also find jobs in research institutes.
Mass communication has been a recent revolution in India. There has been a sort of an awakening in this field. Now, people have understood the reach and importance of mass media. The power of media can bring about a lot of changes in the society. If utilized well, mass communication means can easily be considered the fourth pillar of democracy. With such reach and acknowledgement, the media industry has opened up in India to a big extent. Now, people are capitalizing on the use of the various means of mass communication. Thus, there has been a boom in the number of TV channels, radio channels, online websites, advertising agencies, newspapers and magazines being used to disseminate information.
The reach of media is also enormous now. Gone are the days when a TV or a radio was the possession of the elite. Nowadays, these tools have become ubiquitous. They have penetrated to all corners of the country and are giving people a voice of their own. The regional media is becoming as popular as the national media. People want to know and people want to be heard. As a result, the mass communication industry has boomed like never before. With such a boom, there has also been a boom in the career opportunities offered by this industry. There is a plethora of jobs in this field.
Many colleges in India offer three-year degree courses in mass communication. There are also many private institutes offering diploma courses in mass communication. The course duration for these courses varies from one year to three years. Students can also go for specialization in a particular field of mass communication. Good presence of mind and analytical skills are required to make it big in this field. However, before entering this field, one has to understand that it is a demanding career option. The work timings could be punishing and sometimes there are no breaks for long. Recognition and fame also come early for the deserving but considering the competition in this field, there is a lot of mental and physical investment that one might have to do to be successful in this field. One should choose the branch of mass communication carefully depending not just on the interest but also individual competence.
The Relationship Between Sports Organizations and Community Service
The relationship between sports organizations and community service exists on at least two different levels: team activities and individual activities. The players may be asked to take part in various activities as a club; such activities would typically be accompanied by extensive publicity with cameras rolling. In addition, players may be asked to individually participate in activities to benefit the community as a whole. In each of these situations, the players may be pressured to be part of the community service, or they may choose to truly volunteer, either as a group or as individuals. In this instance, there may be less publicity.
Team Participation
Team participation in a particular community service project usually involves lots of publicity and may even be undertaken with the intent of convincing other members of the community to participate in the project. The team may appear at a rally to raise funds for a community center, or may take part in a drive to collect funds for Christmas gifts. Usually, the community service activity is a project that will benefit either the entire community or some segment of the community. The star power of the team is utilized to persuade others to join in physically or financially. During a fund raising drive for a community playground, for example, the players of a team may man the telephones to collect pledges, or sign autographs for fans in return for a donation. Although it is a team sanctioned event, the entire team may not always appear at every event.
Individual participation
Another type of relationship between sports organizations and community services is less formal. A team member may choose to participate individually in a particular community service project, simply because he or she believes in the project. This participation may be a matter of spending a few hours each week as a basketball coach at the local community center or Boys and Girls Club. The team member may choose to volunteer at a Blind Camp or as a Big Brother or Big Sister. In this instance, there is likely to be less publicity. In fact, the player may shun publicity for the project. This type of assistance can be either physical or financial. It can even be a matter of anonymous assistance, simply because the need is there and the player wants the attention focused on the need rather than on him or herself.
Financial Assistance
There is little doubt that sports figures are paid some of the highest salaries in the world today. It is for that reason that many in society assume that because players earn more money, they should also be more willing to contribute money toward the general welfare. The difficulty with this way of thinking is that each supplicant looking for help for a community or personal project believes that their pet project is of highest importance. Rarely is there any recognition that the player may have their own schedule of priorities that may not include financial assistance to individuals or community service projects. For sports stars and movie stars alike, there is some perception that since the public is responsible for the stardom, the public has the right to demand financial assistance from the sports star.
Training and educational volunteer
Often a player may feel they get more personal satisfaction from volunteering their own time for a community service activity. They may be fully capable of hiring someone to do the physical part project for them, but choose instead to actively, physically and emotionally participate in the planning or implementation of the project. In this instance, the only reason publicity is sought is for the good it will do the project itself. A surprising number of sports personalities choose to volunteer their time and energy in this way for the good of the community.
Publicity
Among those sports organizations that value the importance of publicity for the team, there can be a great deal of pressure upon team members to take part in publicity type community service projects. This can be to publicize the good citizen aspects of the team, or can even be a pet project of the team administration, owner or manager. Although the organizers of the community service project are usually happy to get any possible publicity for their project, in fact, the sports organization may be just as interested in fostering good publicity for the team because of the community service activities. The more fans that are happy with the team means more attendance at games which in turn can mean more revenue for the team.
The Motorola DEXT Does Android Right
Motorola have had a hard time in the mobile phone industry the last couple of years, and the Motorola DEXT could be their saviour. This will be the first Google Android based mobile phone out of Motorola and so far it ticks all of the boxes.
The high specifications will have some drooling,a full hardware keyboard, 5 megapixel camera and integrated wireless will make this the most powerful andorid phone on the market. I imagine the Motorola DEXT sim free will take over your life and become much more than just a mobile phone.
The MOTOBLUR user interface is what really helps the DEXT stand out though. This will take all of your channels of communication such as Twitter, Facebook, SMS and E-mail and put them all in one place for your convenience.
It is beautiful to see how the Motorola DEXT Sim Free handles all communications in the same manner. If someone invites you to an event on facebook, sends you a quick text or gives you a call this is all easily viewable from one screen. Its interesting to see that the DEXT treats all favours of communication the same.
A quick flick through the phonebook and your friends social network updates and contact information is easily viewable. The really clever part of the phonebook is how it monitors your friends social networking profiles and gathers further information about them including birthdays and pictures.
All of this is viewed on the large 3.1inch screen, which is pleasing to use the press pictures and videos do not do the screen quality justice, you will have to see it for yourself.
Similar to the iPhone, the Motorola DEXT Sim Free has access to the Android app store making new applications and functionality just a click away.
Motorola DEXT Sim FreeSpecification-
* Android handset
* Exclusive MOTOBLUR interface (this is truly stunning)
* 3.1 inch capacitive touch screen
* Full hardware keyboard
* Built in 5MP Camera
* Built in sat nav
* Compass
* 3G connectivity
* Wireless connectivity
* Bluetooth 2.0 with A2DP